Help a child reach five

    Unilever has been engaged in its mission for saving lives. As part of its social mission Unilever’s popular brand Lifebuoy has launched a campaign ‘Help a child reach 5′. As part of the campaign theAgence was entrusted with the duties of documenting these efforts in a tell all documentary. This film tells the world what Lifebuoy has been doing as part of its social mission for the last ten years and invites the world to join in by pledging its support. This film has already been showcased at international platforms.

A Short Film: A day in the Life of nano

A TA Creatives production, this short film documents a day in the ‘Promotion to Acquisition’ rural campaign that we run for Tata Nano. The film demonstrates the benefits and efficiencies that activations may derive from a robust back end support. Shot on location at theAgence vernacular call-center and at a ground activity location, this film captures the essence of theAgence Rural operation in live action as it happens. Watch it! rate it! send us a review!

Rural School Kids Ha...

TheAgence on assignment for Unicef and Unilever has produced assets for rural kids hand-wash program. It includes a catchy yet a simple song emphasizing the need for hand-washing during five critical occasions during the day.

The definitive rural...

Replete with myth busters and sprinkled with our own experiences in rural marketing this book was an instant hit at the The fifth indian rural marketing strategies conference held at Mumbai

Arcelor Mittal: Experiential Spaces

Are exhibition stands for product information dissemination or are they the face of the company that invites partners to do business with it? TheAgence believes it is the later. We design exhibition and other interaction spaces that represent the soul of the client company and not merely its products. Spaces that create immersive experiences, which do not impress the audience; instead inspire them to work with the company.

Heat Dust & Sub...

Rural India has proved to be an enigma for many a brands. Millions of ad dollars are being spent and lost in this battleground by every brand worth its salt. Stories and myths about size, nature, potential and culture of rural markets flood B-School case studies. Yet, its a territory that remains elusive. Ground realities of rural market are often divorced from assumptions and studies. For example, the literacy rate of rural India is claimed at 57.6%, however, the real rate could well be in low 40 percents. These people do not own TV sets and have no access to FM radios. Culturally, rural India finds its icons in the Bollywood heros of early 80s and not in the Khans.

The 5th Indian Rural...

marcus evans specialises in the research and development of strategic events for senior business executives. From its international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health,...

Dipstick: Market Res...

DipStick is a TheAgence intelligence gathering program that deploys agents on ground. Be it a service you wish to launch or a product that is waiting for launch or an idea that is fluttering to see the light of day Dipstick can help you test waters and be sure of your impending actions. You...

Vernacular Call Cent...

You’ve had great road show. Have generated huge number of enquiries. And Then? And then something strange happens and it happens almost every time without fail. The data that you have gathered starts getting redundant, stale, gets mysteriously buried under layers of email or simply...

The Biggest Car Road Show Ever

TheAgence has completed 2 years of rural promotion duties for TATA Motors for nano. From Himachal Pradesh to Maharashtra nano is promoted among 15 states in the country. These activities have seen unprecedented success including introduction of many innovative firsts like Showroom on Wheels and regional inmusic branding. With due credits to Team nano at TATA Motors we present  1,54,041 Enquiries Now that’s a lot of eyeballs. A snippet into recorded data from September 2011 to Dec 2012 tells the sheer amount of prospects who have enquired on our promotional kiosks and Floats. An organized reporting format on a daily basis with TATA...

m-Adcalls: Mobile Advertising Goes Mainline

TheAgence introduces world's first full video advertising on Mobile Phone screens. An idea that redefines media and advertising once again. Advent of viable video advertising on mobile phones will have far reaching consequences on advertising eco-system, communication affordability and attendant impact on economies. For the first time in the history of the world it will now be possible to offer cheap or even free mobile telephony to consumers even in the remote nooks. At the same time, advertisers will now reach a far broader and personalized audience affordably and measurably. m-Adcalls is set to make a dent in the universe, to borrow the famous phrase from Steve Jobs.

Arcelor Mittal Invit...

The design of Arcelor Mittals Inaugural Invite in India

A T-shirt Beyond Att...

What can a message on a Tee do to a brand? Well a lot if you ask us. So whats new with this Tee that it makes it a super star Tee?

m-Adcalls at Qualcom...

  Qualcomm uplinq is the conclave of select mobile tech partners worldwide. TheAgence left no stones unturned to get the message across this year at Qualcomm uplinq at San Diego. ‘Free Everything Begins Here’ was the simple statement that said volumes about the next...

DOCOMO-Salescom begins

When you are equipped to close a sale at the point of contact in realtime it generates a high probability of sales. A rural customer needs instant solution and he may not come back any soon to complete formalities as his lifestyle more or less runs on linear patterns. A float equipped with a digital camera, a scanner photocopier, a proper announcing system coupled with our marketing innovation of music in local dialect seldom fails to hit the right note.

Dog for an Identity!

      What do you suggest for an identity when a client enters a crowded, nay a jam packed, market place? The branding challenges are humongous. The client is up against the biggies; its a matured, saturated marketplace and it is digital. Deal Addiction proposed to find the...

m-Adcalls @ Barcelon...

m-Adcalls, the revolutionary mobile phones platform that plays a video ad before a call is made, is represented worldwide by TheAgence exclusively

Nano Showroom on Whe...

Tata Nano is undoubtedly the most 'buzzed' car of our times. TheAgence is proud to be one of the premier partners of Tata Nano across the country. We have devised strategies and creatives that have had a direct impact on sales numbers of the car.

GAIL Khajuraho Dance...

Khajuraho in MP, India hosts one of the most famous Classical Dance Festivals in the world. Amidst enchanting backdrops of temples the foremost exponents of Indian Classical Dance perform every year.

Some Fresh Air in Sn...

Snack Time Stories is an experimental branding idea by TheAgence. As always, we are playing for a share of the consumer mind space with an unusual brand. Every pack, done in base white with pastel illustrations done in fashion sketch style, carries a story. The story is linked to the...

Wikitravel Print Gui...

Wikitravel Press, the print arm of Webby Award winning travel site Wikitravel, sought TheAgence to help the company design their acclaimed guides for print. They already had a design in print when they came to us. The design looked straight out of Wordstar (for those who would still remember...

Airtel Onboarding ki...

Its not just huge billboards and TV commercials that create a successful brand but the minor details put into the day to day work culture that create brands with lasting associations

National Steel ̵...

Music and games are the oldest known entertainment and engagement mediums to man. While music is instant connect, games become a feature and contain within themselves the potential to weave into rural folklore.

Reclaim: One for the...

You don’t need an earth shattering idea to change the world. Even a spoon can make a difference. Really? Well read on….. Empirical data suggests that more than 95 billion disposable utensils are thrown away by just Americans only every year. This plastic takes decades to get...

KAITO India- the new...

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Regional Music: The Brand Carrier

Nothing connects like music. Advertisement jingles bear testimony to the fact. Than why treat Rural Markets differently? Music is the soul and blood of upcountry living. Groups of people gyrating to earthy rhythms are an everyday sight. Yet, rural markets are strewn with pamphlets and painted red with wall paint. Ironic. TheAgence Rural Communication Practice has evolved regional music into a charming brand carrier. We develop full blown music albums in regional languages. The lyrics are set in the rural context and reflect the concerns and aspirations of the local populace but with a difference. They position the client brands as the...

Frameboxx Ads

  Frameboxx is a frontline multimedia and animation institute. These ads were drawn for their Master Series seminars that demonstrated the animation and SFX techniques used to make hollywood movies. The best visuals, we...

Airtel Goes Back To ...

HR program designed and executed for Airtel

Livingsteel Partners...

Livingsteel, a worldwide programme managed by the World Steel Association (www.worldsteel.org) chose TheAgence to design, fabricate and manage all their exhibition stands in India. We created a modular design that could be...

Global Color collate...

Global Color is a Hyderabad (India) based steel profiler. The brochure reflects the aesthetic and durable values of their steel profiles. The brochure catches the eye in an otherwise data laden world of B2B communications.

Xtreme Tech : Xtreme...

Category breaking print ads for a computer hardware distributor

Airtel-Battle for Ho...

Launched in the fall of 2009 this drive took the entire telecom circle of MPCG by storm with each zone having its customized coat of arms and slogans and war rooms for strategy meetings etc.

Tiqniya – Bang...

TheAgence creates a contemporary identity for Tiqnya, Bangladesh's foremost VAS content provider