Help a child reach five

    Unilever has been engaged in its mission for saving lives. As part of its social mission Unilever’s popular brand Lifebuoy has launched a campaign ‘Help a child reach 5’. As part of the campaign theAgence was entrusted with the duties of documenting these efforts in a tell all documentary. This film tells the world what Lifebuoy has been doing as part of its social mission for the last ten years and invites the world to join in by pledging its support. This film has already been showcased at international platforms.

A Short Film: A day in the Life of nano

A TA Creatives production, this short film documents a day in the ‘Promotion to Acquisition’ rural campaign that we run for Tata Nano. The film demonstrates the benefits and efficiencies that activations may derive from a robust back end support. Shot on location at theAgence vernacular call-center and at a ground activity location, this film captures the essence of theAgence Rural operation in live action as it happens. Watch it! rate it! send us a review!

Vernacular Call Cent...

You’ve had great road show. Have generated huge number of enquiries. And Then? And then something strange happens and it happens almost every time without fail. The data that you have gathered starts getting redundant, stale, gets mysteriously buried under layers of email or simply...

Rural School Kids Ha...

TheAgence on assignment for Unicef and Unilever has produced assets for rural kids hand-wash program. It includes a catchy yet a simple song emphasizing the need for hand-washing during five critical occasions during the day.

The definitive rural...

Replete with myth busters and sprinkled with our own experiences in rural marketing this book was an instant hit at the The fifth indian rural marketing strategies conference held at Mumbai