Reclaim: One for the...

You don’t need an earth shattering idea to change the world. Even a spoon can make a difference. Really? Well read on….. Empirical data suggests that more than 95 billion disposable utensils are thrown away by just Americans only every year. This plastic takes decades to get...

Regional Music: The Brand Carrier

Nothing connects like music. Advertisement jingles bear testimony to the fact. Than why treat Rural Markets differently? Music is the soul and blood of upcountry living. Groups of people gyrating to earthy rhythms are an everyday sight. Yet, rural markets are strewn with pamphlets and painted red with wall paint. Ironic. TheAgence Rural Communication Practice has evolved regional music into a charming brand carrier. We develop full blown music albums in regional languages. The lyrics are set in the rural context and reflect the concerns and aspirations of the local populace but with a difference. They position the client brands as the...