Dipstick: Market Res...

DipStick is a TheAgence intelligence gathering program that deploys agents on ground. Be it a service you wish to launch or a product that is waiting for launch or an idea that is fluttering to see the light of day Dipstick can help you test waters and be sure of your impending actions. You...

The definitive rural...

Replete with myth busters and sprinkled with our own experiences in rural marketing this book was an instant hit at the The fifth indian rural marketing strategies conference held at Mumbai