The 5th Indian Rural...

marcus evans specialises in the research and development of strategic events for senior business executives. From its international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health,...

A Short Film: A day in the Life of nano

A TA Creatives production, this short film documents a day in the ‘Promotion to Acquisition’ rural campaign that we run for Tata Nano. The film demonstrates the benefits and efficiencies that activations may derive from a robust back end support. Shot on location at theAgence vernacular call-center and at a ground activity location, this film captures the essence of theAgence Rural operation in live action as it happens. Watch it! rate it! send us a review!

The Biggest Car Road Show Ever

TheAgence has completed 2 years of rural promotion duties for TATA Motors for nano. From Himachal Pradesh to Maharashtra nano is promoted among 15 states in the country. These activities have seen unprecedented success including introduction of many innovative firsts like Showroom on Wheels and regional inmusic branding. With due credits to Team nano at TATA Motors we present  1,54,041 Enquiries Now that’s a lot of eyeballs. A snippet into recorded data from September 2011 to Dec 2012 tells the sheer amount of prospects who have enquired on our promotional kiosks and Floats. An organized reporting format on a daily basis with TATA...

Rural School Kids Ha...

TheAgence on assignment for Unicef and Unilever has produced assets for rural kids hand-wash program. It includes a catchy yet a simple song emphasizing the need for hand-washing during five critical occasions during the day.

DOCOMO-Salescom begins

When you are equipped to close a sale at the point of contact in realtime it generates a high probability of sales. A rural customer needs instant solution and he may not come back any soon to complete formalities as his lifestyle more or less runs on linear patterns. A float equipped with a digital camera, a scanner photocopier, a proper announcing system coupled with our marketing innovation of music in local dialect seldom fails to hit the right note.

National Steel ̵...

Music and games are the oldest known entertainment and engagement mediums to man. While music is instant connect, games become a feature and contain within themselves the potential to weave into rural folklore.