A Short Film: A day in the Life of nano

A TA Creatives production, this short film documents a day in the ‘Promotion to Acquisition’ rural campaign that we run for Tata Nano. The film demonstrates the benefits and efficiencies that activations may derive from a robust back end support. Shot on location at theAgence vernacular call-center and at a ground activity location, this film captures the essence of theAgence Rural operation in live action as it happens. Watch it! rate it! send us a review!

Vernacular Call Cent...

You’ve had great road show. Have generated huge number of enquiries. And Then? And then something strange happens and it happens almost every time without fail. The data that you have gathered starts getting redundant, stale, gets mysteriously buried under layers of email or simply...

The Biggest Car Road Show Ever

TheAgence has completed 2 years of rural promotion duties for TATA Motors for nano. From Himachal Pradesh to Maharashtra nano is promoted among 15 states in the country. These activities have seen unprecedented success including introduction of many innovative firsts like Showroom on Wheels and regional inmusic branding. With due credits to Team nano at TATA Motors we present  1,54,041 Enquiries Now that’s a lot of eyeballs. A snippet into recorded data from September 2011 to Dec 2012 tells the sheer amount of prospects who have enquired on our promotional kiosks and Floats. An organized reporting format on a daily basis with TATA...

Airtel Goes Back To ...

HR program designed and executed for Airtel

Heat Dust & Sub...

Rural India has proved to be an enigma for many a brands. Millions of ad dollars are being spent and lost in this battleground by every brand worth its salt. Stories and myths about size, nature, potential and culture of rural markets flood B-School case studies. Yet, its a territory that remains elusive. Ground realities of rural market are often divorced from assumptions and studies. For example, the literacy rate of rural India is claimed at 57.6%, however, the real rate could well be in low 40 percents. These people do not own TV sets and have no access to FM radios. Culturally, rural India finds its icons in the Bollywood heros of early 80s and not in the Khans.