Vernacular Call Cent...

You’ve had great road show. Have generated huge number of enquiries. And Then? And then something strange happens and it happens almost every time without fail. The data that you have gathered starts getting redundant, stale, gets mysteriously buried under layers of email or simply...

The Biggest Car Road Show Ever

TheAgence has completed 2 years of rural promotion duties for TATA Motors for nano. From Himachal Pradesh to Maharashtra nano is promoted among 15 states in the country. These activities have seen unprecedented success including introduction of many innovative firsts like Showroom on Wheels and regional inmusic branding. With due credits to Team nano at TATA Motors we present  1,54,041 Enquiries Now that’s a lot of eyeballs. A snippet into recorded data from September 2011 to Dec 2012 tells the sheer amount of prospects who have enquired on our promotional kiosks and Floats. An organized reporting format on a daily basis with TATA...

DOCOMO-Salescom begins

When you are equipped to close a sale at the point of contact in realtime it generates a high probability of sales. A rural customer needs instant solution and he may not come back any soon to complete formalities as his lifestyle more or less runs on linear patterns. A float equipped with a digital camera, a scanner photocopier, a proper announcing system coupled with our marketing innovation of music in local dialect seldom fails to hit the right note.

National Steel ̵...

Music and games are the oldest known entertainment and engagement mediums to man. While music is instant connect, games become a feature and contain within themselves the potential to weave into rural folklore.

Heat Dust & Sub...

Rural India has proved to be an enigma for many a brands. Millions of ad dollars are being spent and lost in this battleground by every brand worth its salt. Stories and myths about size, nature, potential and culture of rural markets flood B-School case studies. Yet, its a territory that remains elusive. Ground realities of rural market are often divorced from assumptions and studies. For example, the literacy rate of rural India is claimed at 57.6%, however, the real rate could well be in low 40 percents. These people do not own TV sets and have no access to FM radios. Culturally, rural India finds its icons in the Bollywood heros of early 80s and not in the Khans.