A Short Film: A day in the Life of nano

A TA Creatives production, this short film documents a day in the ‘Promotion to Acquisition’ rural campaign that we run for Tata Nano. The film demonstrates the benefits and efficiencies that activations may derive from a robust back end support. Shot on location at theAgence vernacular call-center and at a ground activity location, this film captures the essence of theAgence Rural operation in live action as it happens. Watch it! rate it! send us a review!

m-Adcalls at Qualcom...

  Qualcomm uplinq is the conclave of select mobile tech partners worldwide. TheAgence left no stones unturned to get the message across this year at Qualcomm uplinq at San Diego. ‘Free Everything Begins Here’ was the simple statement that said volumes about the next...

National Steel ̵...

Music and games are the oldest known entertainment and engagement mediums to man. While music is instant connect, games become a feature and contain within themselves the potential to weave into rural folklore.

Reclaim: One for the...

You don’t need an earth shattering idea to change the world. Even a spoon can make a difference. Really? Well read on….. Empirical data suggests that more than 95 billion disposable utensils are thrown away by just Americans only every year. This plastic takes decades to get...

Regional Music: The Brand Carrier

Nothing connects like music. Advertisement jingles bear testimony to the fact. Than why treat Rural Markets differently? Music is the soul and blood of upcountry living. Groups of people gyrating to earthy rhythms are an everyday sight. Yet, rural markets are strewn with pamphlets and painted red with wall paint. Ironic. TheAgence Rural Communication Practice has evolved regional music into a charming brand carrier. We develop full blown music albums in regional languages. The lyrics are set in the rural context and reflect the concerns and aspirations of the local populace but with a difference. They position the client brands as the...