A Short Film: A day in the Life of nano

A TA Creatives production, this short film documents a day in the ‘Promotion to Acquisition’ rural campaign that we run for Tata Nano. The film demonstrates the benefits and efficiencies that activations may derive from a robust back end support. Shot on location at theAgence vernacular call-center and at a ground activity location, this film captures the essence of theAgence Rural operation in live action as it happens. Watch it! rate it! send us a review!

DOCOMO-Salescom begins

When you are equipped to close a sale at the point of contact in realtime it generates a high probability of sales. A rural customer needs instant solution and he may not come back any soon to complete formalities as his lifestyle more or less runs on linear patterns. A float equipped with a digital camera, a scanner photocopier, a proper announcing system coupled with our marketing innovation of music in local dialect seldom fails to hit the right note.

Regional Music: The Brand Carrier

Nothing connects like music. Advertisement jingles bear testimony to the fact. Than why treat Rural Markets differently? Music is the soul and blood of upcountry living. Groups of people gyrating to earthy rhythms are an everyday sight. Yet, rural markets are strewn with pamphlets and painted red with wall paint. Ironic. TheAgence Rural Communication Practice has evolved regional music into a charming brand carrier. We develop full blown music albums in regional languages. The lyrics are set in the rural context and reflect the concerns and aspirations of the local populace but with a difference. They position the client brands as the...

Heat Dust & Sub...

Rural India has proved to be an enigma for many a brands. Millions of ad dollars are being spent and lost in this battleground by every brand worth its salt. Stories and myths about size, nature, potential and culture of rural markets flood B-School case studies. Yet, its a territory that remains elusive. Ground realities of rural market are often divorced from assumptions and studies. For example, the literacy rate of rural India is claimed at 57.6%, however, the real rate could well be in low 40 percents. These people do not own TV sets and have no access to FM radios. Culturally, rural India finds its icons in the Bollywood heros of early 80s and not in the Khans.