A Short Film: A day in the Life of nano

A TA Creatives production, this short film documents a day in the ‘Promotion to Acquisition’ rural campaign that we run for Tata Nano. The film demonstrates the benefits and efficiencies that activations may derive from a robust back end support. Shot on location at theAgence vernacular call-center and at a ground activity location, this film captures the essence of theAgence Rural operation in live action as it happens. Watch it! rate it! send us a review!

Vernacular Call Cent...

You’ve had great road show. Have generated huge number of enquiries. And Then? And then something strange happens and it happens almost every time without fail. The data that you have gathered starts getting redundant, stale, gets mysteriously buried under layers of email or simply...

The Biggest Car Road Show Ever

TheAgence has completed 2 years of rural promotion duties for TATA Motors for nano. From Himachal Pradesh to Maharashtra nano is promoted among 15 states in the country. These activities have seen unprecedented success including introduction of many innovative firsts like Showroom on Wheels and regional inmusic branding. With due credits to Team nano at TATA Motors we present  1,54,041 Enquiries Now that’s a lot of eyeballs. A snippet into recorded data from September 2011 to Dec 2012 tells the sheer amount of prospects who have enquired on our promotional kiosks and Floats. An organized reporting format on a daily basis with TATA...

DOCOMO-Salescom begins

When you are equipped to close a sale at the point of contact in realtime it generates a high probability of sales. A rural customer needs instant solution and he may not come back any soon to complete formalities as his lifestyle more or less runs on linear patterns. A float equipped with a digital camera, a scanner photocopier, a proper announcing system coupled with our marketing innovation of music in local dialect seldom fails to hit the right note.

Nano Showroom on Whe...

Tata Nano is undoubtedly the most 'buzzed' car of our times. TheAgence is proud to be one of the premier partners of Tata Nano across the country. We have devised strategies and creatives that have had a direct impact on sales numbers of the car.