Tiqniya – Bangladesh Joins Mobile Revolution

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Tiqniya, the Bangladesh mobile VAS service provider, needed an identity that can transcend borders and reach to the wider Islamic world that is their content target. The challenge was to create a modern symbol that alluded to Islamic values as well.

Result of some careful research and artistic inspiration was the symbol that represent the rising aspirations of the Muslim world from far east to the middle east. A symbol that is vibrant and bright as all VAS content is. The sharp edges in the symbol as well as the letter styling are borrowed from Islamic Calligraphy. Finally, a rendering of Tiqniya in Arabic at the bottom completes the picture.

Of course tucked discreetly in the symbol is the Crescent.