The 5th Indian Rural Marketing Strategies Conference


marcus evans specialises in the research and development of strategic events for senior business executives. From its international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

TheAgence was principle sponsor for the 5th Indian Rural Marketing Strategies Conference held at Mumbai conducted by marcus evans.  In his keynote speech Jitendra Chaturvedi (CEO TheAgence) spoke at length on the key rural patterns and their implications on ground marketing realities. A book titled ‘Mujhko Bhi Tarqeeb Sikha De Yaar Julahe’ was unveiled at the conference by TheAgence. Replete with myth busters and sprinkled with our own experiences in rural marketing this book was an instant hit at the  conference.

Click here to view the book.


key speakers at the conference were

CEO, ITC Agri Business
G. Sundararaman
Executive Vice President, Corporate Development, Godrej & Boyce
BM Vyas
Former Managing Director, GCMMF LTD. (AMUL)
Dr Anurag Priyadarshee
Director Rural Business and Planning, Department of Posts, Government of India
Sanjeev Goyle
Senior VP Marketing, Mahindra and Mahindra Ltd. Farm Equipment Sector (Tractor Division)