Dog for an Identity!




What do you suggest for an identity when a client enters a crowded, nay a jam packed, market place? The branding challenges are humongous. The client is up against the biggies; its a matured, saturated marketplace and it is digital.

Deal Addiction proposed to find the best bargain for you from real and virtual stores whatever you were buying. We needed an icon that stood out in the consumers mind, looked greedy and simply made an statement.

How about a greedy dog! The client was stunned but soon saw reason when he started getting accolades.

When it comes to brand communication, the battle is for the share of mind and not of TV slots!