Ekaterra's Bold Move: Making Tea the New Coffee
Reimagining Tea with Ekaterra: The Revolution Begins
In a groundbreaking campaign, we partnered with Ekaterra, the world's largest tea company, to redefine and rejuvenate the image of tea. Our latest project? A dynamic, high-energy video that announces Ekaterra's ambitious plans to transform tea into the new coffee - a beverage synonymous with excitement, innovation, and a touch of sexiness.
A Visual Feast: Tea Like Never Before
Our video is a vibrant tapestry of colours, motions, and emotions, designed to captivate and intrigue. We took the classic, often serene imagery associated with tea and turned it on its head. The result is a lively and energetic showcase that positions tea as a versatile, exciting drink, capable of creating a buzz and energy comparable to coffee.
The Message: Tea's Limitless Potential
The core idea driving this campaign is simple yet powerful: Tea can do everything coffee can, and perhaps, even more. From the trendy tea lattes to chilled tea-infused cocktails, our video highlights the versatility and modernity of tea, breaking the stereotype of it being an old-fashioned or mundane beverage.
Ekaterra's Vision: Leading a Global Perception Shift
Through this video, Ekaterra isn't just promoting a product; it's leading a cultural shift. The company, renowned for its expansive tea portfolio, is set to change perceptions globally, proving that tea is not just a traditional drink but a canvas for creativity and contemporary flavors.
Why Tea is the New Coffee
Our collaboration with Ekaterra brings forward the narrative that tea is not just about heritage and tranquility. It's about vibrancy, energy, and modern lifestyles. It's about the endless possibilities that emerge when tradition meets innovation. This campaign invites viewers to see tea in a new light - as a drink that's not only healthful and soothing but also bold, exciting, and incredibly versatile.
Join the Movement: #TeaTheNewCoffee
As Ekaterra leads this exciting journey, we invite you to be a part of this revolution. Try a new tea blend, experiment with a tea-based cocktail, or simply enjoy your favorite classic brew with a fresh perspective. Share your experiences with the hashtag #TeaTheNewCoffee and be a part of this global movement to rekindle the world's love affair with tea, one cup at a time.
Experience the thrill, the energy, and the magic of tea through Ekaterra's vision. Tea is not just a beverage; it's a lifestyle, and it's waiting for you to rediscover it.
Reimagining Tea with Ekaterra: The Revolution Begins
In a groundbreaking campaign, we partnered with Ekaterra, the world's largest tea company, to redefine and rejuvenate the image of tea. Our latest project? A dynamic, high-energy video that announces Ekaterra's ambitious plans to transform tea into the new coffee - a beverage synonymous with excitement, innovation, and a touch of sexiness.
A Visual Feast: Tea Like Never Before
Our video is a vibrant tapestry of colours, motions, and emotions, designed to captivate and intrigue. We took the classic, often serene imagery associated with tea and turned it on its head. The result is a lively and energetic showcase that positions tea as a versatile, exciting drink, capable of creating a buzz and energy comparable to coffee.
The Message: Tea's Limitless Potential
The core idea driving this campaign is simple yet powerful: Tea can do everything coffee can, and perhaps, even more. From the trendy tea lattes to chilled tea-infused cocktails, our video highlights the versatility and modernity of tea, breaking the stereotype of it being an old-fashioned or mundane beverage.
Ekaterra's Vision: Leading a Global Perception Shift
Through this video, Ekaterra isn't just promoting a product; it's leading a cultural shift. The company, renowned for its expansive tea portfolio, is set to change perceptions globally, proving that tea is not just a traditional drink but a canvas for creativity and contemporary flavors.
Why Tea is the New Coffee
Our collaboration with Ekaterra brings forward the narrative that tea is not just about heritage and tranquility. It's about vibrancy, energy, and modern lifestyles. It's about the endless possibilities that emerge when tradition meets innovation. This campaign invites viewers to see tea in a new light - as a drink that's not only healthful and soothing but also bold, exciting, and incredibly versatile.
Join the Movement: #TeaTheNewCoffee
As Ekaterra leads this exciting journey, we invite you to be a part of this revolution. Try a new tea blend, experiment with a tea-based cocktail, or simply enjoy your favorite classic brew with a fresh perspective. Share your experiences with the hashtag #TeaTheNewCoffee and be a part of this global movement to rekindle the world's love affair with tea, one cup at a time.
Experience the thrill, the energy, and the magic of tea through Ekaterra's vision. Tea is not just a beverage; it's a lifestyle, and it's waiting for you to rediscover it.
