Unraveling the Secret to Perfect Curls with 'Curl'd'

It's widely acknowledged that different hair types require different shampoos, but a lesser-known fact, and one that's vital for curly-haired individuals, is that the degree of curls in your hair can significantly influence your choice of shampoo. Recognising this, we embarked on a journey to create a packaging design system for 'Curl'd', a brand that's as innovative in its concept as it is in its visual appeal.

Innovation Meets Intuition with 'Curl'd'

Our challenge was twofold: to convey the unique proposition of 'Curl'd' - shampoos tailored for varying curl types - and to ensure the packaging design stood out in a crowded marketplace. The result? A beautifully intuitive and graphically distinctive packaging that not only educates consumers about the specificity of products for different curl types but also creates an engaging, visually appealing retail presence.

A Graphic Tale of Curls

Each 'Curl'd' shampoo bottle is designed with a unique graphic that represents the type of curl it's best suited for. From gentle waves to tight coils, the packaging visually communicates the product's purpose in the simplest form. The genius of the design lies in how these individual graphics create a cohesive, flowing pattern when the bottles are placed together on a shelf. This not only captures the eye of the consumer but also tells a compelling story of diversity and specificity.

'Curl'd' - A Name That Speaks Volumes

Our creative journey didn't just stop at the packaging. The brand name 'Curl'd' itself was a brainchild of our team, encapsulating the essence of the product in a single, catchy word. It's a name that immediately resonates with the target audience, striking a chord with anyone looking for a personalised solution to their curly hair needs.

More Than Just a Shampoo - A Design Statement

'Curl'd' is not just a shampoo; it's a testament to thoughtful design and a deep understanding of consumer needs. It's a brand that stands out not just on the shelves, but in the minds of consumers, as a product that truly understands and caters to the intricacies of curly hair.

We're proud to have been part of the 'Curl'd' story, bringing a unique vision to life and setting a new standard in hair care product design. Experience the perfect blend of function and art with 'Curl'd' - where every curl type finds its match, and every shelf becomes a canvas for beauty.