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Rural School Kids Handwash Program

Gratifying, Self Enriching, Fulfilling. One does get overwhelmed by certain projects you do, however non commercial and non mainline they seem to be. TheAgence on assignment for Unicef and Unilever has produced assets for rural kids hand-wash program. It includes a catchy yet a simple song emphasizing the need for hand-washing during five critical occasions during the day. This song is produced in Hindi to cater the North Indian states and may be followed with songs in other dialects. Its a joint program by Lifebuoy from Unilever and Unicef and seeks to educate kids about hand hygiene which is a major cause of disease in rural India.

The song takes the approach of a nursery rhyme in its lyrics but is sung in a catchy regional composition with percussion that can be reproduced anywhere. It took many takes, versions, lyrics and a lot of heart to get it right. Indeed gratifying, self enriching, fulfilling and on its way to be an anthem.

Put on your earpods and listen to it at your pleasure.

Paanch Waqt Anthem